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Introducing Enterprise Mobility™

From day one, a bold idea has inspired us: to pave a new way forward by creating a better experience for how we move. As Enterprise Mobility, we usher in the next chapter of our story. We are united under a shared purpose: Advance the world, one journey at a time. The moment is ours, to unlock the full power of our potential to achieve our vision: to be the world’s best and most trusted mobility company.


 

Mobility is the driving force of progress. Freedom to move and explore. To connect. To share ideas and discover new ones. It all comes from mobility. But mobility itself – moving to according to one’s unique needs – isn’t enough to advance the world. Simply getting from A to B has never been our sole focus. Instead, it’s the connections we create – between people, places and ideas – that defines us and enables that vision. Across our portfolio, we innovate with intention and put people first: that means employees, partners, customers and neighbors.

 

We create experiences that empower people to progress in their unique way, shifting what’s possible. We strive to reach the highest levels of customer service with each interaction. And we invest in – and care about – each other, our communities, and every journey. It’s a point of pride, and distinction, rooted in our origins. It’s how we grew from a pioneer with a fleet of seven cars to a global mobility leader. And it’s what will continue to drive the future of our business and mobility itself.

Enterprise Mobility Logo

Visual Identity

From logos to colors to typeface, we have created a visual identity for Enterprise Mobility that both celebrates our past and propels us toward the future.

Verbal Identity

When creating written communication about Enterprise Mobility or speaking in formal settings or informal conversations, our verbal identity can help us all position who we are and what we do in a 
unified way.

Photography

Enterprise Mobility has a distinct photography style and we have established a library of images to support communication with our audiences. You’ll find images that depict the journey, our people, culture and offerings.

The Role of our Corporate Brand

Our new corporate brand is the connector to all we do. It creates differentiation, and it enables us to unlock the full power of Enterprise. Enterprise Mobility does not replace our business brands, but rather enables us to tell the tell the holistic story of who we are, why we exist and why you should work for us.

Understanding our Purpose

Our purpose is how each of us can connect to what we do. It conveys our ambition to move the mobility category forward, and positions us as an innovator. It sets an ideal for how mobility will create positive impact beyond just our category. And it injects practicality and realism, as we strive to make an impact on an individual level.  It is not meant to be a tagline and should not be used in external facing communication, but it is our internal reminder of why we exist.

Using our Purpose Statement

Do

  • Use our purpose as an overarching guide, rather than a word-for-word piece of copy.

  • Leverage our purpose as a complete statement in internal-facing content.

  • Put our purpose statement in adequate context when using it (preface or follow with language explaining that this is our unified purpose as an organization)

  • Selectively use our purpose; reserve use for impactful, inspiring moments in internal content

Do Not

  • Use our purpose as a tagline

  • Leverage our purpose external-facing content.

  • Break up our purpose into component parts in any context (for example, “Advance the World” as a headline)

  • Default to using our purpose written out frequently; instead use it as a compass to guide storytelling

For more on how we talk about Enterprise Mobility, see the Verbal Identity section.